If you’re running a business website, it’s important to understand the basics of digital marketing in order to ensure your site is seen by as many people as possible. One of the most important aspects of digital marketing is understanding how Google ranks websites. If your page isn’t ranking on Google, there are a few likely reasons why. In this article, we’ll discuss six of the most common reasons your page isn’t ranking and what you can do to fix it.

  1. Your site is not registered with Google

One of the first things you need to do in order to rank your site on Google registers your site with Google. This process is simple and free and can be completed online at https://www.google.com/webmasters/. Once you’ve registered your site, Google will verify your ownership and add your site to their search engine results pages (SERPs).

  1. Your site has low-quality or duplicate content

According to Digital Marketing Jacksonville, Google’s number one priority is providing users with the best possible search results. In order to do this, Google uses a variety of factors to determine which websites are the most relevant and useful for each individual search. One of the most important factors is the quality of your content. If your site has low-quality or duplicate content, Google will rank it lower than sites with high-quality content.

In order to improve your ranking, make sure your site has original, high-quality content that provides value to users. You can also use tools like Copyscape (https://www.copyscape.com/) to ensure your content is not duplicated elsewhere on the web.

  1. Your site is not mobile-friendly

In today’s world, more and more people are using their smartphones and tablets to access the internet. In order to provide the best user experience possible, Google now uses mobile-friendliness as a factor in determining website rankings. If your site is not mobile-friendly, it will rank lower than sites that are.

In order to make your site mobile-friendly, make sure your pages are properly formatted for smaller screens and that all links and buttons are easy to click with a finger. You can also use tools like Google’s Mobile-Friendly Test (https://www.google.com/webmasters/tools/mobile-friendly/) to see how your site measures up.

  1. Your site has a low page authority

Page authority is one of the most important factors that Google takes into account when ranking websites. Page authority is determined by a number of factors, including the number of links to your site, the quality of those links, and the relevance of your content. Digital marketing agency Jacksonville added that if your site has low page authority, it will rank lower than sites with high page authority.

In order to improve your page authority, focus on building high-quality links to your site from reputable sources. You can also improve the quality of your content to make it more relevant and useful to users.

  1. Your site is not indexed by Google

In order for Google to rank your website, it must first be indexed by Google. Indexing is the process by which Google adds new websites to their database so they can be included in search results. If your site is not indexed, it will not appear in Google’s search results.

In order to get your site indexed by Google, submit your site’s URL to Google’s Search Console (https://www.google.com/webmasters/tools/) and wait for it to be processed. Google typically takes a few days to index a new site, but it can take longer depending on the size and complexity of your website.

  1. Your site is not ranked because of negative SEO

Negative SEO is the practice of using black hat tactics to damage or sabotage another website’s ranking in Google’s search results. If someone is targeting your site with negative SEO, there isn’t much you can do to combat it. However, there are a few things you can do to help protect your site from negative SEO attacks, including:

– using a quality SEO plugin like Yoast (https://yoast.com/wordpress/plugins/seo/)

– disavowing any links from spammy or low-quality websites

– adding a robots.txt file to your website’s root directory

– using Google’s Webmaster Tools to monitor your site’s health and identify any potential problems


If you’re experiencing problems with your website’s ranking, it’s important to take the time to investigate what might be causing them or hire an SEO company to take care of it for you. By understanding the factors that Google takes into account when ranking websites, you can work on improving those factors and see improvements in your ranking.